The World’s First AI-Native Sales Platform for CPG
SalesCode.ai is an AI-native route-to-market platform for CPG and FMCG companies, founded and led by experts in sales, enterprise technology, and artificial intelligence.
Our team has worked at these CPG and tech companies
Salescode.ai Vision
All the Sales and RTM Processes and Automation invented in the last 30 years, will be reinvented in the next 3 years with AI !!
Founded and managed by sales and tech experts
A leadership team from the world’s top CPG and technology companies, backed by marquee investors.
Salescode Team
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INVESTORS
The Teambehind SalesCode.ai
A tight team of builders and operators shipping the technology that moves product off shelves every day
Core Tech Team
Jinu
Technical Architect
Dr. Rakesh Singh
Tech Lead
Samrat Chowdhary
Module Lead
Dhaneesh T.B
Co-Founder & Technology Head
Snehadeep Vikram
Co-Founder & Technology Head
Rajeev Ranjan
Technical Delivery Manager
Kunal Bathla
Technical Delivery Manager
Jinu
Technical Architect
Dr. Rakesh Singh
Tech Lead
Samrat Chowdhary
Module Lead
Core Business Team
Poonam Sapra
Director – Projects & Product
Harleen Kaur
Sr. Project Manager
Ankur Arora
Director – Global Sales
Neha Kothari
Senior Human Resources Manager
Aayush Singh
Global Accounts & Growth Manager
Vivek Prakash Gupta
Chief of Sales Impact Team
Poonam Sapra
Director – Projects & Product
Harleen Kaur
Sr. Project Manager
Ankur Arora
Director – Global Sales
10+ Years of Reimagining CPG Sales
From launching our 1st field sales application in 2014 to building AI sales agents, SalesCode.ai has continuously transformed how CPG companies plan, execute and grow across every route to market.
2014
SFA
Sales force automation, where it all began
Retailer App
First eB2B for Indian FMCG distribution
2015
2017
AI for SFA
First ML-driven sales recommendations
NextGen SFA
Fully AI-driven workflow
2019
2024
NextGen DMS
Fully AI-driven distributor workflows
Agentic AI for Sales
World's First AI Sales Agent
2025
Questions about SalesCode.ai
It generates store-level tasks and targets for every rep, automates distributor operations, personalizes every retailer's order basket, and helps entire sales teams execute faster and sell more — all on one AI-native architecture, not a conventional sales system with AI added on top.
Today it runs the route to market for:
The company operates on a single promise: a contractually guaranteed minimum 3% sales uplift, backed by IEEE peer-reviewed machine learning.
The company pairs deep CPG sales experience with deep enterprise technology experience — the combination the platform is built on. It began as field sales automation in 2014 and has spent more than a decade reimagining how CPG companies plan, execute, and grow across every route to market — evolving through the first eB2B app for Indian FMCG distribution, NextGen SFA and DMS, and today's agentic AI for sales.
The mission is to lead that reinvention for consumer goods — replacing systems that record what happened with a platform that predicts, recommends, and executes what should happen next.
That's why the platform is AI Native rather than AI-enabled. It was designed for a future in which intelligence runs the sales day rather than reporting on it — the shift the company was created to bring to CPG.
That length of operation matters because route-to-market software is judged on production track record, not promise. Over that decade the platform has grown to serve 85+ CPG brands across 25+ countries at 1B+ transactions a month for 3M+ users.
Show Us a Better SFA, DMS or eB2B. Win 1 Million $.
Get a Big 4 firm to audit your platform against ours. Score higher on capability. We cut the cheque.
Open to any competing SFA, DMS or eB2B provider. Audit must be a Big 4 firm using a scorecard agreed with SalesCode.ai in advance.
AI Native Products
Image Recognition
Connectors
The AI-native route-to-market platform for CPG & FMCG enterprises — delivering a contractually guaranteed sales uplift, backed by IEEE peer-reviewed ML.
+91 8031152805
Mon–Fri · 10:00–19:00 IST
business@salescode.ai
Talk to our team
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