Smart Outlet Discovery

Smart Map-Based Outlet
Discovery & Expansion

Expand market coverage faster with a streamlined outlet discovery workflow. Sales reps can discover new outlets on the map, view pre-filled details, add stores to their PJP, and submit them for approval, accelerating retail expansion.

Live
Outlet Discovery Map
Smart
AI Recommendations
Faster
PJP Addition
Intuitive
Pre-filled outlet details
The business challenge

An outlet master nobody trusts

Every decision downstream depends on one question answered correctly upstream: is this outlet real, is it unique, and is it where it says it is. Most outlet masters cannot answer any of the three. Duplicates inflate coverage. Ghost outlets absorb schemes.

13 million
kirana and neighbourhood stores make up India's unorganised retail, which holds 88% of the total retail market.
25,009
fake firms detected by central and state GST officers in FY25, fraudulently passing input tax credit worth ₹61,545 crore.
27%
of GSTINs verified in a national anti-fraud drive were found to be non-existent.
How it works

How Outlet Discovery Works

1

Map Opportunity Data

New outlet data from Stackbox or another connected source is mapped onto a live market view.

2

Outlet Discovery

Sales reps see high-potential new outlets relevant to the route they are covering, along with pre-filled outlet details.

3

Addition to PJP

Reps select suitable opportunities and add them directly to their PJP for planned market execution.

4

Checks and Approvals

New outlets undergo a duplicate check and, where required, are submitted to the supervisor for approval before execution.

Bringing The Best Of RTM Tech

By partnering with Stackbox, we combine our sales tech expertise with proprietary RTM imapping ntelligence and real-time visibility across 60+ sales metrics.

SOC 2 Type 2
Used by

One outlet record, created once, read by everything downstream

Onboarding is not a form. It is the point at which every coverage number, scheme spend and target that follows either becomes trustworthy or does not.

Sales reps and self-registering retailers

Reps register new outlets from the field with a geo-tagged photo and structured details. Retailers onboard themselves through eB2B using the same KYC chain, with no rep visit required to open the account.

Supervisors

Approve retailers from a pending queue organised by PSR and beat, with duplicate and geo checks already applied before they look, and beat-level detail one click away.

Distributor and back-office teams

Receive outlets mapped to them with route-to-market information already assigned, and handle the exceptions the automated checks route out for human review.

Key features

An outlet master that's built for the rep

Sales reps can discover high-potential new outlets directly on a live map while covering their daily route. Each opportunity comes with pre-filled store details, can be added to the rep’s PJP and routed for supervisor approval after duplicate verification.

Automatic DiscoveryPre-Filled Outlet DetailsIntuitive OnboardingSupervisor Approval
Frequently Asked Questions

Questions about New Outlets

Map-based outlet discovery shows reps high-potential stores they are not yet serving, plotted on a live map against the route they are already covering.
Instead of expansion being a quarterly spreadsheet exercise, reps can see nearby outlets worth opening, access pre-filled store details, and add promising ones straight to their PJP for planned execution.
This makes expansion a daily activity rather than a project. Opportunity is ranked on the map, so reps know which stores are worth visiting and can plan them directly into their PJP.
New outlet opportunity data comes from Stackbox or another connected data source, such as Nielsen, mapped onto a live market view.
Through its Stackbox partnership, Salescode combines sales technology with route-to-market mapping intelligence to identify high-potential new outlets along a rep’s route.
Outlet details are pre-filled, and reps can add outlets directly to their PJP, with supervisor approval if needed. A new-outlet form is also available for offline additions.
Because every downstream number inherits its errors. Coverage percentages, scheme spend, targets, incentive payouts and territory performance are all calculated against the outlet list. so if the list is wrong, everything computed from it is wrong.
  • Duplicates inflate coverage, making a territory look better served than it is.
  • Ghost outlets absorb schemes, directing trade spend to stores that do not exist.

  • This is why onboarding is more than a form. It is the point at which every coverage number, scheme allocation and target that follows either becomes trustworthy or does not, and where the cost of getting it right is lowest.
    Duplicate checks run automatically before a new outlet reaches a human. A rep registering a store submits a geo-tagged photo with structured details, and duplicate and geo checks are applied before the record enters the supervisor’s approval queue.
    This prevents duplicate records at the point of creation, before they can inflate coverage, absorb scheme spend or require complex reconciliation later.
    Supervisors approve new outlets through a pending queue organised by rep and beat, with duplicate and geo checks already applied and beat-level details one click away.
    Once approved, outlets are mapped to the relevant distributor and back-office teams with route-to-market information assigned. Only exceptions flagged by automated checks require human review.
    This keeps approval focused on judgement rather than checking—whether the outlet is worth serving, rather than whether the paperwork is complete.

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