AI Native IR for
Brand-Led Retail Execution
Assign shelf, display and product-availability tasks directly through your retailer app. Retailers complete the task, submit a store image and receive the configured points, cashback, coupon or benefit only after SCAI Vision verifies the execution.
Why Traditional IR Falls Short in eB2B
Rural demand is outrunning urban demand, but routes are longer, outlets are scattered, connectivity is unreliable and stockists drive the last mile. Rural sales needs an SFA built for this reality.
Unclear, incomplete, or duplicate submissions often require correction or resubmission.
How SCAI Vision Verifies a Shelf and Triggers a Reward
Each campaign follows four steps within the eB2B workflow, from defining the shelf criteria to recording compliance and initiating the configured retailer reward.
Define your criteria
Set the campaign’s compliance thresholds and reward rules for availability, share of shelf, planogram or display compliance. Launch the configured campaign within the eB2B app.
Retailers scan the shelf
A participating retailer opens the campaign in the eB2B app and scans the shelf. SCAI Vision evaluates the products in the submitted image against the campaign criteria.
The scan is checked against the criteria
The submitted scan is evaluated against the defined threshold. Where configured, duplicate and submission checks are applied before the scan is recorded as meeting the campaign criteria.
The configured reward is initiated
When the submitted scan meets the campaign criteria, the configured coupon, cashback or reward credit can be initiated through the retailer’s eB2B wallet workflow.
Scale Retail Execution with Greater Control
SCAI Vision gives brands consistent outlet-level visibility, reduces manual verification and helps track product availability, displays and campaign execution across the retailer network.
Choose the Retail Execution Checks for Each Campaign
Configure each campaign around the shelf and display conditions that matter to the brand, product or outlet group. The page currently presents six available checks.
Product Availability and Out-of-Stock Checks
Checks whether the selected stock keeping units are visible in the submitted shelf image. Product availability can be configured as one of the campaign’s reward criteria.
Share of Shelf
Measures the brand’s visible facings and shelf position in the submitted image. The result can be compared with the campaign’s defined share-of-shelf threshold.
Planogram Compliance
Compares the submitted shelf image with the layout criteria configured for the campaign and records whether the required arrangement is present
Competitor Detection
Identifies configured competitor products visible in the submitted image. Any reporting on competitor launches, prices or market activity should be included only where those capabilities are confirmed.
Duplicate and Submission Checks
Checks submitted images for the configured duplicate or submission conditions before the campaign workflow records the scan as eligible.
POSM Compliance
Confirms branded coolers, display strips, and promotional setups are in place, so merchandising rewards only go to outlets that actually installed them.
A Recorded Compliance Result for Each Submitted Shelf Scan
A retailer opens the relevant campaign in the eB2B app and submits a shelf, cooler or display scan. SCAI Vision evaluates the image against the campaign criteria and records the result for that outlet. When the criteria are met, the configured retailer-reward workflow can be initiated through the eB2B programme.
SCAI Vision Recognition and Detection Performance
Related eB2B Platform Results
Shelf Availability Verification
SCAI Vision evaluates the submitted shelf image against the products selected for the campaign. It records whether the required stock keeping units are visible and whether the scan meets the defined product-availability criteria.
Share of Shelf and Planogram Checks
Evaluate visible facings, shelf position and product arrangement against the criteria configured for the campaign. This helps sales and trade teams review execution consistently across participating outlets.
Compliance-Linked Retailer Rewards
When a submitted shelf scan meets the configured criteria, the result is recorded against the outlet and the related retailer-reward workflow can be initiated through the eB2B programme..
Questions About SCAI Vision for eB2B
The brand defines the campaign criteria, such as product availability, share of shelf, planogram or display compliance. The retailer scans the shelf, SCAI Vision verifies the execution, and the configured reward is released only when the required criteria are met.
This allows brands to verify execution before rewarding retailers, without requiring a rep or merchandiser to visit every outlet.
Only when the scan meets the required threshold is the coupon, cashback or wallet credit initiated.
This means trade spend follows verified execution, with each reward linked to an outlet-level compliance record.
It screens for repeated images, duplicate submissions and unclear or incomplete scans, helping ensure rewards are linked to genuine execution rather than recycled submissions.
Retailers can capture images using their own phones without requiring a trained merchandiser or a highly controlled store environment.
This makes image recognition practical across kirana and general trade outlets at scale.
Brands can configure checks such as availability, share of shelf, planogram compliance, competitor presence or POSM compliance and define the coupon, cashback or wallet credit triggered when those conditions are met.
This allows different campaigns to be configured for different brands, products and outlet groups.
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