EGYPT

Salescode deploys its complete AI-native route-to-market platform in Egypt, covering every layer from brand to distributor to retailer in one integrated system. CPG and FMCG companies operating across Greater Cairo, Alexandria, the Delta, Upper Egypt, and Canal cities have access to the full product suite:

AI Native SFA: Six AI agents generate hyper-personalised targets, tasks, coaching, and outlet opportunities for every sales rep on every store visit. Trained on 28+ KPIs across 375+ scenarios, the platform guides every field rep to the next best action and guarantees a 5% to 18% sales uplift per store, with a 110% refund clause if the target is not met.

AI Native DMS: The world's first AI-powered distributor management system. AI/ML-based primary and secondary order prediction, load-out recommendations, credit scorecards, and recovery alerts eliminate the inefficiencies of traditional DMS, with modern UI/UX that removes the need for a DMS operator altogether.

AI Native eB2B: The only full-service SaaS platform that guarantees a 3% to 5% sales uplift for retailers and wholesalers. The AI/ML engine drives focus product distribution, higher average order value, and daily sales-loss recovery, with search, text, and voice ordering across WhatsApp Business, Messenger, PWA, and app.

AI Native Image Recognition (IR): On-device shelf intelligence for modern trade and general trade, tracking share of shelf, planogram compliance, and outlet execution in real time with task outcomes in 3 seconds and enterprise deployment in under 48 hours versus 1.5 to 2 months with legacy IR.

AI Coach: Delivers hyper-personalised coaching for every store and every call, with 24x7 guidance, pitch evaluation, skill-gap identification, and mock calls in Arabic, upgrading every rep to top-1% performance.

SCAI the AI Sales Agent: The world's first AI sales agent that talks like a human in Arabic, makes and receives sales calls, takes orders from retailers, enrols them in promotions, and delivers 24x7 expert assistance across WhatsApp Business, Messenger, SFA, DMS, and eB2B apps.

All products run with a native Arabic language experience, full right-to-left UI support, and are 100% compliant with Egypt's e-invoice and VAT reporting guidelines.

Yes. Salescode is 100% compliant with Egypt's e-invoice guidelines and VAT (Value Added Tax) reporting requirements set by the Egyptian Tax Authority (ETA). Every invoice raised through the field sales, distributor management, or eB2B ordering workflow follows the required electronic format and reporting structure, so your Egypt operations stay fully audit-ready without additional manual intervention or a separate compliance layer.
Egypt's e-invoicing mandate applies across the full sales and distribution chain, from brand invoicing through to distributor billing and retailer transactions, and non-compliance carries meaningful risk for CPG and FMCG companies operating at scale in the country. Compliance is built directly into the Salescode platform rather than handled externally, which means it holds consistently as your business scales across governorates, distributor tiers, and sales channels in Egypt without adding extra burden to your finance or IT teams.

Yes. Salescode is purpose-built for the full Egyptian retail mix, and every product in the platform is designed to work across both channels without compromise. Egypt's FMCG general trade is defined by millions of neighbourhood grocery stores, kiosks, local bakeries, and bazaar-adjacent provisions shops spread across Cairo's 30+ million-person metropolitan area and across the governorates of the Delta, Upper Egypt, Sinai, and the Canal Zone, contributing the dominant share of daily CPG volume. Salescode's AI Native SFA provides hyper-personalised store-level tasks for every visit, tuned to the specific KPIs and outlet potential of each store, so no visit is generic and every rep knows exactly what to do at every stop.
For modern trade, AI Native Image Recognition tracks share of shelf, planogram compliance, and on-shelf availability in real time, giving brand teams visibility that manual audits cannot deliver at Egypt's scale. For general trade, SCAI the AI Sales Agent enables retailers to place orders, check stock, and engage with the brand directly through WhatsApp Business and Messenger in Arabic, 24 hours a day, without needing formal onboarding or a separate app.
CPG companies lose 5% to 18% of revenue annually due to sales and RTM inefficiencies. Salescode's AI agents recover that loss by covering outlets that reps miss due to absenteeism (8% to 10% daily) and vacant positions (5% to 8%), ensuring no store goes uncovered across Egypt's highly diverse and geographically spread retail landscape. Head office sees a single consolidated view across every channel, governorate, and outlet type in the country.

Salescode connects to the channels Egyptian retailers and trade partners already use every day. The AI Native eB2B platform supports retailer ordering across app, mobile web (PWA), WhatsApp Business, and Messenger, all fully synced with the platform in real time. Retailers can search, browse, and place orders using text, voice, or search commands in Arabic or English, making the experience as simple as a conversation with no formal training or app download required.
WhatsApp Business is the primary commerce and reordering channel for Egyptian trade, used across the full channel from brand to distributor to retailer for daily communication, order confirmations, and promotion announcements. Messenger adds a complementary channel for retailers already embedded in the Facebook ecosystem, which remains widely used across Egypt's general trade. SCAI the AI Sales Agent takes and manages inbound and outbound sales interactions across both channels in Arabic, 24 hours a day, 7 days a week. SCAI can enrol retailers in promotions, respond to stock queries, confirm delivery timelines, and recover order gaps left by absent or vacant sales reps, with advanced multi-step guardrails that eliminate hallucinations and escalate sensitive queries to a human when needed. For distributors, the AI Native DMS integrates directly into this channel-first ordering flow, keeping the entire chain from brand to distributor to retailer connected in one system.

Salescode is built on enterprise-grade security architecture, with access controls that ensure every user, whether a field rep, supervisor, distributor, or head office leader, sees only the data their role permits. Role-based access is enforced across the entire platform, covering the SFA, DMS, eB2B, and AI agent layers, so sensitive commercial data does not move beyond the people who need it.
For Egyptian operations specifically, the platform is 100% compliant with Egypt's e-invoice mandate and VAT reporting requirements set by the Egyptian Tax Authority, meaning every transaction record is audit-ready and generated in the structured electronic format the ETA requires. The platform integrates with your existing SFA, DMS, ERP, and other data sources without creating parallel data silos, and the agentic AI layer, including SCAI the AI Sales Agent, is built with advanced multi-step guardrails that prevent hallucination and ensure sensitive queries receive human oversight rather than an automated response. Specific hosting and data residency configurations are agreed during technical scoping to match your organisation's governance requirements and Egypt's data protection obligations under the Personal Data Protection Law (Law No. 151 of 2020) where applicable.